What problem it solves
A website can look good and still lose visits: it takes too long to paint, breaks hydration or has three URLs for the same content. The problem is rarely just “SEO”.
I work on the measurable causes: JavaScript weight, images, fonts, rendering and link structure. Then we decide what to optimise with data, not intuition.
How I approach it
- Measure before touching: a baseline of Core Web Vitals and the real funnel.
- Performance budget: every route has a ceiling; if it exceeds it, it does not ship.
- Correct technical SEO: one canonical URL per language, consistent
hreflang, sitemap and metadata. - No ranking promises: ranking depends on factors I do not control. What I can control is the technical base and the measurement.
Who it is not for
It is not for someone looking to guarantee the first spot on Google. That is not an honest deliverable, and I do not sell it that way.
[10] let's talk
Is your operation falling apart?
Tell me where it hurts: parallel spreadsheets, stock that never matches, processes that depend on one person. You get a diagnosis, not a blind proposal.